Bird Loechl McCants & Holliday Advises Eurofragance on Sale of U.S. Operations to OnScent

December 22, 2022

ATLANTA, December 22, 2022 – Bird Loechl McCants & Holliday (BLM&H) represented Barcelona-based Eurofragance on the sale of its U.S. operations to OnScent.

BLM&H corporate and securities attorney, W. Hunter Holliday, led the firm’s deal team and advised Eurofragance on all aspects of the transaction. OnScent was advised by Jones Day and Deloitte.

With facilities and manufacturing partners in Spain, Mexico, Singapore, India, and China, Eurofragance is a global manufacturer of fragrances used in consumer products and other applications throughout the world. OnScent, a manufacturer of custom fragrances and natural cosmetic solutions based in Middlesex, N.J., was backed by The Riverside Company, a global private equity firm that in 2021 combined Premier Specialties, Inc., Intrarome Fragrance Corporation and Fragrance Solutions Corporation to form the OnScent brand.

“BLM&H has been our North American M&A counsel for a number of years and our ‘go-to’ U.S. law firm when we need experienced M&A counsel that can quickly pull together a deal team and help us negotiate and close a transaction. The firm did not disappoint on the transaction with OnScent,” said Laurent Mercier, Chief Executive Officer of Eurofragance in Barcelona, Spain.

About BLM&H

Over more than three decades, Bird Loechl McCants & Holliday has grown to become a leading U.S. law firm helping companies, organizations and individuals solve their most complex legal matters. The firm delivers tailored solutions and world-class work product with an uncompromising approach to service and quality. More information is available at

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