Bird Loechl McCants & Holliday Advises Veracity Benefits on Acquisition of myCatalyst

April 5, 2023

ATLANTA, April 5, 2023 – Bird Loechl McCants & Holliday (BLM&H) represented Veracity Benefits, LLC on the acquisition of myCatalyst, Inc.  BLM&H corporate and securities attorney, W. Hunter Holliday, led the firm’s deal team and advised Veracity Benefits on all aspects of the transaction.

Based in Atlanta, Veracity Benefits provides fee-based services and programs to self-insured employers throughout the United States to save money on medical and pharmacy spend. With its proprietary software, myCatalyst is a respected, award-winning data analytics and reporting company offering innovative modular services and platforms that provide patient-specific, actionable analytics to help healthcare provides, healthcare organizations and employers throughout the United States improve quality outcomes, increased utilization efficiencies and optimized financial performance.

“The acquisition of myCatalyst is a key component of our company’s growth strategy and adds to the suite of technology offerings and benefits solutions that we can provide our clients,” said Marilynn Schafer, one of the founding partners of Veracity Benefits.

Schafer also said, “Hunter is Veracity Benefits’ outside general counsel. He and his firm guided us through months of negotiations with myCatalyst and helped us navigate the legal complexities encountered when acquiring a technology company. Veracity Benefits regards BLM&H as a trusted adviser and partner to our company.”

About BLM&H

Over more than three decades, Bird Loechl McCants & Holliday has grown to become a leading U.S. law firm helping companies, organizations and individuals solve their most complex legal matters. The firm delivers tailored solutions and world-class work product with an uncompromising approach to service and quality. More information is available at

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Andy Jones 919.601.1439